Full Disclosure - The Full Montey
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I was reading a very interesting article on TechCrunch tonight and thought it was news worthy, and when I saw that PayPerPost was offering me a few bucks to chat about this article that didn’t hurt either. Always nice to get paid for chatting about things I enjoy chatting about.The article is titled “PayPerPost Does Something Right” and it’s referring to the PayPerPost blog.The article is leaking the news that this coming Monday, PayPerPost will be making a significant policy change … and according to Michael Arrington it’s a positive change.
Even more so, I whole heartedly agree with the soon to be announced change.
As of Monday, bloggers who write for PayPerPost will be required to disclose that they are being paid for their posts.
I’ve started to blog about this topic a little when I wrote A Few Posts Here and There, and not because I knew change was coming. I didn’t. I think it’s the ethical thing to do. I think that when a blogger is earning some income through using their posts to feature advertisers, then they should disclose it. We’re kind of the Paul Harvey’s of the blogging world if we don’t make that distinction.
This move by PayPerPost is most likely related to the FTC’s moves to force disclosure of word-of-mouth advertisements.
I actually think a Disclosure Policy is and should be in the making for every blog that runs advertisements on them … and I mean every blog.
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