Affiliate Blog » Programs : Programs

July 14, 2007

Internet Business Manifesto

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July 7, 2007

Do You Squidoo?

How do you make sense of the Internet noise that's coming at you from all directions?

According to Seth Godin's Squidoo.com

Searching online should really be called poking online. Because that's what you do. You poke around. You poke in Google and you poke at some ads. After looking at a bunch of links and pages, then, finally, you get it. You understand enough to take action—to buy something or make a decision. The thing is, this takes a long time.

Squidoo's goal as a platform is to bring the power of recommendation to search. Squidoo's goal as a co-op is to pay as much money as we can to our lensmasters and to charity. And Squidoo's goal as a community is to have fun along the way, and meet new ideas and the people behind them.

Their goal at Squidoo is to leverage the power of personal recommendation online.

That's an awesome goal, but my first visit to Squidoo left me muttering, "Huh?" I couldn't figure out how it worked. It's like being a PC user in a Mac environment with all the cute names for everything, but I just wanted to get in, do it and play. Instead, I had to do something I hate to do … I had to read the directions.

Squidoo has what they call Lenses. I call them web pages or blogs. They're listed in Lenserolls … so, in my mind that's something like a Blogroll. I came across a Lense that helped me a lot How To Squidoo.

Lensrolling is a way to share the love and create your own personal lens network. List your friends' lenses, relevant lenses on your topic, or even link to other lenses by you!"

Another must read page is thier Squidoo FAQ. There you can read about Modules, which according Squidoo are…

Modules are the building blocks of lenses. A module makes it easy for a lensmaster to point to links, images, blogs or even things to buy. Some modules are curated (you enter all the links and content manually) and others are automatic (you configure the inputs and then the lens draws on RSS feeds to update your lens without any work from you). Similarly, some modules are commerce-oriented and others are just content based.

See how this is like learning a whole new language?! But it's well worth the trouble. PC World calls Squidoo one of the top 25 websites to watch, so clearly reading the directions is going to be well worth your time.

Once you're up and running on Squidoo, you'll want to read the Hot Traffic Tips and Advice from Top Squidoo Lense Masters on how to drive that traffic to your Lense (aka web site).

Squidoo Lense Do You Squidoo? Try it!

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July 2, 2007

Affiliate Blogger

Affiliate Blogger posts and articles are all over the Internet as resources and helpful tips for the success of other affiliates, but this blog … my Affiliate Blogger blog … is my home-base where I bring all those tools and tips together in one place.

I also have the Affiliate Guild, where I offer a ton of educational materials for new affiliates and tools to make the process easier. A lot of those tools are totally free, as are most of the affiliate classrooms and materials.

My personal goal is to help others get started in Affiliate Marketing, and not have to learn the hard way like I did.

Things are much easier these days, and then again with all the changes in technologies happening so freaking fast … maybe in some ways it's harder. That's why I take the time to create thoughtful posts as the Affiliate Blogger … to try and help you stay up with the trends of Internet Marketing.

One of the biggest trends is the movement towards more use of video, and especially interactive video. I've found an awesome tool for you and gotten a great reduction in the pricing to offer as well. It's not free, but it's close to it.

The tool is called Screen Show Pro and it's an inexpensive screen capture tool similar to Camista. Only difference is that Camista will cost you $299 and Screen Show Pro will cost you $29 …  this is a keeper!

I'm using Screen Show Pro to build my interactive videos for my various Internet businesses. I'm liking it a lot!

After I made my videos, I joined the new interactive video community site called FreeIQ. It's free to join and gives both a venue to distribute your videos, as well as your products, services and affiliate links.

FreeIQ is full of helpful and informative educational materials and products … many of which are for free.

Visit my FreeIQ website … http://freeiq.com/bobbiegrennier to learn more about all of this because the Internet is quickly moving towards a video rich world and you need to be a part of it to be successful.

No longer is content king. Now it's all about entertainment and video education.

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July 1, 2007

Attention Age Doctrine

I get a lot of emails from all sorts of Marketers. I don't post that much about those emails because, well frankly most of them are just spammy crap.

Once in a blue moon I'll get one that's really got some merit to it, and then I'll share it with you.

Your readership is valuable to me. I value your attention to the posts I blog about, and it's that attention that's given rise to the post I'm doing today.

There's a lot of discussion that we're heading into a new age of Online Marketing, pushing Permission-based Marketing to its limits.

A fairly well known marketer named Rich Schefren has released a new report called Attention Age Doctrine. This report outline's his predicitions for the near future of Online Marketing.

Like you, I said to myself … Oh great, another get rich quick scheme being hatched. I don't know about you, but I'm so sick of those tired old pitches full of hype and BS.

I decided to sign-up for Rich's free report and see what he had to say. I was expecting the same old song and dance, but that's not what I got. I was plesantly surprised.

Oh sure, there's a bit of that hype and zeal that marketers use, but there's also some meat to this dish … and it's worth the read. Very much worth the read.

If you look at Rich's list of clients, it's a "who's who" list of the top online marketers. Rich has been around awhile and has spawned some of the most widely used marketing strategies online to date.

Many of these online marketers are still doing business using traditional techniques, but they are listening to Rich's counsel and I can see how many of them are heading in this new direction that Rich's report outlines.

For the last month Rich has been writing his new Advisory report. It's called The Attention Age Doctrine.

The Attention Age Doctrine talks about the new environment of the Internet and where the Market is heading. I think he's dead-on in his analysis.

Unlike his Internet Business Manifesto Trilogy, this advisory will be available only for a limited time.

My advice … reserve your copy now: The Attention Age Doctrine.

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June 30, 2007

Anatomy of Finance Affiliate Program

I met Marc Chase in a affilaite focused forum. He's an Affiliate Manager trying to fire up a new affiliate program for MyCreditGroup.

Marc's got some strikes against him, as he's got a spanking new affiliate program in a niche that's flooded and really hard to rank in.

Marc's Affiliate Program is in the Finance niche with a focus on Credit Repair, Debt Settlement and Mortgages. It's one of the toughest to break into, and most expensive to participate in.

I know this niche very well as I used to own a business that generated leads for Merchants as large as Bank of America. I used to earn upwards of $50 per lead. That's per lead, not per sale. Money was good way back then, but not anymore if you're new to the game.

So, when I saw Marc's post announcing his offering to the affiliates … I saw some really good things and I saw a few things that could be better.

Marc's post read something like this…

We've put a lot of effort into building a flawless reputation before launching our affiliate program.
We put just as much effort into creating support for our affiliates. 

Some Features:
- Multi Tiered: $50.00 per 5% second tier
- $1000.00 bonus per 100 sign ups
- Additional bonuses of 500.00 for second conversion
- Huge industry and we are hands down the most trusted.

We're even working on health benefits (lots of details of course)

The affiliate page can be found here:
The Best Credit Repair Affiliate Program - My Credit Group

Feel free to research our company thoroughly and you'll see the effort we've put into ethics and integrity.

If you have any questions, or suggestions we'd love to hear from you.

Thank you in advance
Marc Chase

I took a look at their offering online and saw some really strong selling points:
  • They're listed with Dunn and Bradstreet.
  • They have a flawless seven year old BBB record, which in that niche is unheard of.
  • They are registered with the Attorney General and Secretary of State.
  • They offer the affiliate a lot of incentives.
  • They offer the affiliate revenue potential for the client's many possible trasactions.
  • Their payout for sales seems generous.
  • They offer a second tier opportunity.
  • They don't compete with the affiliates.
  • They are very responsive to their affiliates.

What I didn't see caused me to ask Marc a few questions and offer some suggestions:

  • I wanted to see a short form for affiliates to put onto their websites to generate sales easier.
  • I wanted to see a 365 day cookie set because in this niche clients take a long time to sell to.
  • I wanted to see a first-in cookie so that affiliates who really work it can benefit and not have to worry about cookie theft.
  • I wanted to know what states they could service, because this niche has lots of legal limitations.
  • I wanted to know who owned the company.

Marc was prompt to respond to all my questions, and lightning quick to supply all the elements I suggested. He also gave me some more insights into his company and their ethics:

Debt Settlement. Its rather lengthy so I'll paint some broad strokes
1) Greed - average fee is 14% we charge 8%. It still makes a ton of money. I dont understand 14%.

2) Because we have a credit repair mentality, credit scores are first things we think of. So, while client is saving their "settlement" money, we keep the debts tied up with validation, method of validation, FCBA requests etc. What this does (not always) is prevents them from marking the accounts late while they are saving. Goal being to get them debt free and preserving their credit.

3) Greed again: Settlement companies get paid on the total amount of debt settled. Many debts that arent even necessary to settle are included because its more commissions. We work on repair first (where applicable) if we can get something removed, then its less the client has to pay. Again, still a ton of money.

4) We always attempt to pay for deletions (credit repair mentaility). Collection agents usually just care about money and will delete the tradeline entirely as long as they get paid.

Again, settlement companies don't do credit repair, so those things aren't their concern. Since we want everybody to eventually turn to a mortgage, it is in our best interest to perfect their score no matter what service we're providing.

I am impressed with company's business model, and after chatting with Marc, I'm also impressed with their attention to details and customer service for their affiliates.

I decided to join their affiliate program and if you have finance sites that focus on CPS more than CPM/CPA, this would be a good affiliate program for you too … very ethical todate.

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June 28, 2007

Search Engine Strategies - San Jose

Aug 20-23, 2007  |  San Jose Convention Center

Early Bird Special: Register by Aug. 3, and save $150.

At Search Engine Strategies San Jose delegates will be invited to focus primarily on search-related promotions – both organic and paid – for 4 full days, taking away all of the innovative search marketing strategies and tactics used to reach potential customers online. Case studies and best practices will be presented by SEM/SEO industry experts and representatives from the search engines themselves. To learn more, please visit www.SESSanJose.com.

This is our 8th annual San Jose event, and this time around, we'll be presenting 100+ exhibitors, 200+ speakers and 75 sessions. As the industry converges for a week of networking, spirited discussion and high-level learning, here's what else you can expect:

Keynote Conversation with Jim Lanzone, Ask.com
Ask.com CEO Jim Lanzone talks with conference co-chair Danny Sullivan about Ask.com's challenge to its more trafficked peers to steal away searchers, including how the launch of its new Ask3D interface.

Keynote Conversation with Marissa Mayer, Google
Marissa Mayer, Vice President, Search Products & User Experience at Google, talks with conference co-chair Danny Sullivan about Google's moves in search, including recent changes to add more personalized and "universal" search results.

Search Engine Marketing & Optimization Training
Students will be provided with guided, hands-on exposure that puts theory into practice in a highly interactive environment. These workshops are taught by world acclaimed search engine marketers Shari Thurow, Matt Bailey, Jennifer Laycock, Debra Mastaler, Sage Lewis, Christine Churchill and Jim Gilbert will provide you with the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field.

Special Events and Networking Opportunities – the Google Dance, Search Bash and more… details to be announced soon.

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June 27, 2007

Free Webinar Training

The Lexington Law affiliates program is going to offer a free training for their affiliates … don't miss out ….

About 30% of Internet commerce is driven by affiliate marketers.
But 90% of marketing affiliates make barely enough in commissions to pay their water bill.

WHY?

It’s not their fault. Anyone can put together a group of affiliates. But few companies take the time and effort to create a powerful cadre of affiliate marketers and provide them the specific, proven action steps that drive more business.

At Lexington Law/Progrexion, we don’t think our affiliate marketing is successful unless the program produces a healthy revenue stream for you. And we’re going to show you exactly how to do that.

On Thursday June 28th at 2:00 EST you can attend a F*REE training webinar, and learn from “super affiliate” Russell Brunson of DotComSecrets, Inc.and the Lexington Law team the closely guarded secrets for raking in huge affiliate checks.

Russell took $20 and a simple idea and created DotComSecrets, Inc, a multi-million dollar online company driven by affiliate marketing. He normally charges $1000 an hour to train the top affiliates in the world…BUT simply by registering for this Lexington Law Firm/Progrexion webinar, you can learn his affiliate tactics absolutely F*REE.

Give us 1 hour – we’ll give you the affiliate marketing secrets that will take your affiliate program to the next level, better your cash flow and boost your bottom line.

REGISTER NOW! If this link does not work copy and paste this address in your browser http://www.dotcomsecrets.com/affiliatetraining.htm

To your success,

The Lexington Law Affiliate
Management Team

P.S. Webinar slots are limited.

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June 23, 2007

WordPress WordCamp

WordPress announces WordCamp…

It's been a pretty exciting year for WordPress, and we're pleased to top it off with another WordCamp. You can check it out here:

http://2007.wordcamp.org/

We've got some very interesting speakers lined up, and we're doing 2 days instead of 1. I hope to see many of you there again this year.

P.S. You're getting this email because you signed up for the 2006 WordCamp mailing list. This is the last message I'll send out to that list, so farewell and hope to see you again.

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June 6, 2007

Girl’s Gone Wild

I just received an email that made me laugh out loud … and I had to share. Everyone needs a good belly laugh once in a while. Here's the email with a few private informational parts removed:

This email is to notify you that you have made a sale.

You have earned $0.01 in commission for this sale, which was placed by (I removed the name here).

This will be added to your total commissions for this month.
To verify your stats online please visit ….

Please note that this sale and commission is based on the approval of the order and receipt of funds. If the order cannot be confirmed, or funds are not received, your commission account will be updated accordingly.

If you have any questions please do not hesitate to contact us.

AC Support
Affiliate Classroom

For the record, my affiliate links to AC are more about helping other marketers. So, no I wasn't planning on getting rich off this. The funds earned will go to supporting my work on the Affiliate Guild, where I'm tying to help newbie affiliates get going in this business. But still … this is pretty funny!

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