July 14, 2007
Internet Business Manifesto
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Sphinn … it's all the buzz today and I'm reading about it everwhere I go to catch up on today's latest and greatest.
According to Linda Buquet at 5 Star, latest and greatest is an appropriate phrase to use when describing Sphinn.
If you are into SEO, PPC and Internet Marketing you just may want to take "Sphinn" for a SPIN. (That's the pronunciation BTW.)
Many are saying this will replace the now defunct Threadwatch, but with all the social functionality this site has, I say it will far surpass it.
I was wondering what Danny Sullivan was up to these days and now, I get this awesome surprise from the master of webology.
Danny brings us all up todate on his SearchEngineland Blog with the new changes and other changes coming in the near future.
When Search Engine Land launched last December, I talked about liking the name in part because it sounded like "a community, where people can meet, talk, discuss and network." I promised to upgrade the site to help a community thrive. It took much longer than the original "month or so" I envisioned to make this happen. But today, we're happy to unveil our new social site, Sphinn.
And what specifically is Sphinn?
Sphinn is a social site for search and interactive marketers. It's designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others.
Now what Marketer in their right mind wouldn't like the sound of that?! Hey Linda, thanks for the ping on Sphinn. I'm really looking forward to watching this grow.Â
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Tomorrow, Nielsen/NetRatings will announce that they are no longer judging the popularity of web sites based on the number of page views. Instead, Nielsen will use a different metric, rating popularity by how much time visitors spend at a site.
You, the web user, drove this change, through the software you prefer and the way you use the web. And most importantly . . . with your interest in watching online video.
One of the biggest trends is the movement towards more use of interactive video.
I've found an awesome tool called Screen Show Pro and it's an inexpensive screen capture tool similar to Camista. I'm using Screen Show Pro to build my interactive videos for my various Internet businesses.
After I made my videos, I joined the new interactive video community site called FreeIQ. It's free to join and gives both a venue to distribute your videos, as well as your products, services and affiliate links.
FreeIQÂ is full of helpful and informative educational materials and products … many of which are for free.
Visit my FreeIQ website … http://freeiq.com/bobbiegrennier to learn more as the Internet is quickly moving towards a video rich world and you need to be a part of it to be successful.
The use of sites like FreeIQ, are changing the media landscape. Your propensity to spend time interacting with the web via video and other new forms of media makes the time you spend a much more authoritative judge of a website's popularity than the number of pages you view.
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How do you make sense of the Internet noise that's coming at you from all directions?
According to Seth Godin's Squidoo.com…
Searching online should really be called poking online. Because that's what you do. You poke around. You poke in Google and you poke at some ads. After looking at a bunch of links and pages, then, finally, you get it. You understand enough to take action—to buy something or make a decision. The thing is, this takes a long time.
Squidoo's goal as a platform is to bring the power of recommendation to search. Squidoo's goal as a co-op is to pay as much money as we can to our lensmasters and to charity. And Squidoo's goal as a community is to have fun along the way, and meet new ideas and the people behind them.
Their goal at Squidoo is to leverage the power of personal recommendation online.
That's an awesome goal, but my first visit to Squidoo left me muttering, "Huh?" I couldn't figure out how it worked. It's like being a PC user in a Mac environment with all the cute names for everything, but I just wanted to get in, do it and play. Instead, I had to do something I hate to do … I had to read the directions.
Squidoo has what they call Lenses. I call them web pages or blogs. They're listed in Lenserolls … so, in my mind that's something like a Blogroll. I came across a Lense that helped me a lot How To Squidoo.
Lensrolling is a way to share the love and create your own personal lens network. List your friends' lenses, relevant lenses on your topic, or even link to other lenses by you!"
Another must read page is thier Squidoo FAQ. There you can read about Modules, which according Squidoo are…
Modules are the building blocks of lenses. A module makes it easy for a lensmaster to point to links, images, blogs or even things to buy. Some modules are curated (you enter all the links and content manually) and others are automatic (you configure the inputs and then the lens draws on RSS feeds to update your lens without any work from you). Similarly, some modules are commerce-oriented and others are just content based.
See how this is like learning a whole new language?! But it's well worth the trouble. PC World calls Squidoo one of the top 25 websites to watch, so clearly reading the directions is going to be well worth your time.
Once you're up and running on Squidoo, you'll want to read the Hot Traffic Tips and Advice from Top Squidoo Lense Masters on how to drive that traffic to your Lense (aka web site).
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 Imagine being able to post your articles, your datafeeds, and your RSS feeds to all of your blogs no matter what the blog's software platform is. That's the power of Content Farmer!
I've looked around the Internet at a few blogging softwares like Content Farmer, but haven't found one that does datafeeds as part of it's bag of tricks. That's huge!
At slighly more than $200, Content Farmer will serve as a single source dashboard to all of you blogs, making the process of operating several blogs that much easier.
Content Farmer works with WordPress, b2evolution, Blogger, Windows Live Spaces, Nucleus, Live Journal and Post by Email.
I highly recommend you get yourself a copy of Content Farmer as part of your afiliate marketing strategy. It does far more than I've listed for you here, so at the very least get yourself educated about it.
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You know I recent did a post showing John Reese a little love and I wanted to added that it's acts of amazing charity that cause me to like this guy … in adition to his marketing knowledge.
John recently donate $5,000 during the Karaoke 4 Cancer fund raiser that was sponsoredby PayPerPost. Way to go John!
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I logged in to my phpAdsNew the other day to do a little work with my banner ads, and darned if if hadn't gotten cracked. I hate those guys. They cracked in and damaged the database more or less … enough that I needed to repair it.
Then I thought to myself, why repair when I should upgrade. I pulled up my link to phpAdsNew, and I discover another surprise … and this one was pleasant.
phpAdsNew is now called OpenAds … and it's got a whole new look and feeling going on. It's definately worth checking out!
I visited their new blog to see what what was up with the new digs, and learned…
We are the world's largest adspace community! Our open source ad serving software is used by more websites than any other, worldwide. We're celebrating this with the launch of our new website, www.openads.org, and a commitment to the open source community.
I grabbed a copy of OpenAds 2.0 for my new install. I decide to scrap the old one and start over fresh. They also offer another version of OpenAds that used to be Max Media Manager. So, be sure you pick the one that's right fo your needs.
Then show a little love for the new OpenAds with a banner on you blog or website … like the one I added here.
Hey guys, feel the love in this room … add me to your blogroll?!
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