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May 23, 2007

Google’s Altering the Face of Adsense Arbitrage

There's a lot of chatter around the Net right now about the letters that Google is sending out to some of their AdSense publishers. The keywords here is "some" are getting them, while others are not.

I personally don't practice artbitrage, although I get it, clearly I can't speak from experience. What I'd rather do is point you in the direction of a few quality postings on the topic and let you get yourself educated.

Post to read are:
http://www.shoemoney.com/2007/05/19/adsense-arbitrage-just-the-facts/
http://www.jensense.com/archives/2007/05/google_adsense_16.html

That's it. You won't learn what arbitrage is, but if you're practicing it … get straight on what's going on.

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| Time: 9:12 am (UTC+8) Comments (0)

February 16, 2007

PayPerPost Gets Segmentation

You can now target your PayPerPost (PPP) campaigns based on Google PR, Alexa score and topic and domain.

It's getting a lot of thumbs up from the advertisers. Honestly, I like it, but not sure if they will be able to pull it off or not. I recently ran an ad with PayPerPost where I was very detailed about what I wanted, but still a very easy post to make for the publishers. I guess because I was so specific I didn't get even one taker.

I chalked it up being a little more focused on who I wanted posts from. Like I wouldn't accept any MySpace and I wanted PR3 or higher. I asked for the bloggers to some how be related to the niche I was campaigning for. So basically, I'd already narrowed myself … and for that, I got zip.

My guess is that the publishers will need to get educated and come around to what the advertisers want if they want to get paid for posting. Otherwise, it's best to just enjoy your blog and forget the PPP aspect. PayPerPost's move towards segmentation is a clue that the blog advertising market is heading in a new direction.