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So, what parts didn’t PayPerPost buy?

According to Nick Wilson of Performancing, the purchase does not include their Partners Ad Network, nor their PFF.

What it does include is the Performancing Metric technology, the domain name Performancing.com, and the Performancing Exchange technologies.

The chat amongst the blogging community is mixed as always. It’s controversy and we bloggers live for these moments. Some are delighted that PPP will now have the type of metrics that will afford them huge amounts of blog statistics, and that’s what Marketing professionals live for. Others see any chumming by Performancing with PPP to be beyond their grasp to comprehend. But when the dust settles, what we now know as Performancing will be moving over to PPP. PayPerPost’s bloggers will now be able to track visitor stats and monitor AdSense auditing for their blogs.

The parts of Performancing not sold will find a new domain and brand identity … also something Marketing professionals live for.

Let’s face it guys, the landscape of blog advertising has changed forever. The world of professional blogging has just expanded by another 28,000 bloggers.

I came across this well organized affiliate’s website advertising digital radios. I’ll tell you, if I were in the market for a radio, this website would entice me to click and buy. And, that’s what you want in an affiliate website.

Some marketers don’t like the use of arrows, but I’ll tell you honestly that the consumers respond to it time and time again. On this site, I know exactly what I’m supposed to click next if I’m a visual shopper.

The text links are short and on topic too. Click “Choosing a Radio” and you are taken to a page that gives a good brief description on how to choose wisely. That’s perfect … in 50-100 words your reader should get the information they need and be on to making their purchase.

Choosing a new digital radio is an easy decision with the way that this affiliate has built this website.

The online calendar is a free service provided to their customers as an added value. Promotional services like that are always helpful to affiliates looking for new marketing angles.

And, one feature that I thought was very cool was that the calendar can send you reminders by text messaging your cell phone. No more forgetting birthdays, anniversaries, and special days. I don’t about you, but that free service would help keep me out of trouble!

The AmericanGreetings.com affiliate program pays a nice 40%-60% commission rate payout for every new subscription. The parent company also owns BlueMountain.com, which is where I have my account, and they offer a combined affiliate program. So, you can promote both services and get paid as one combined affiliate program. That means payouts more often for the affiliates!

Even more so, I whole heartedly agree with the soon to be announced change.

As of Monday, bloggers who write for PayPerPost will be required to disclose that they are being paid for their posts.

I’ve started to blog about this topic a little when I wrote A Few Posts Here and There, and not because I knew change was coming. I didn’t. I think it’s the ethical thing to do. I think that when a blogger is earning some income through using their posts to feature advertisers, then they should disclose it. We’re kind of the Paul Harvey’s of the blogging world if we don’t make that distinction.

This move by PayPerPost is most likely related to the FTC’s moves to force disclosure of word-of-mouth advertisements.

I actually think a Disclosure Policy is and should be in the making for every blog that runs advertisements on them … and I mean every blog.