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December 18, 2007

Google’s Publisher Tools

Drive more traffic to your site

Help people discover more of your web pages with Google webmaster tools
Google's suite of webmaster tools provides you with a free and easy way to make your site more Google-friendly. They can show you Google's view of your site, help you diagnose problems, and let you share info with us to help improve your site's visibility in Google's search results.

Recognize traffic trends with Google Analytics
Get easy access to intuitive graphs that show exactly what's happening on your site. You can pinpoint exactly which links and pages on your site are popular with your readership and which aren't. Or see exactly where your readers are coming from - which website, country, state and city.

Drive traffic to your site with Google AdWords
With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them. That is, you only pay when your advertising works.

Make it easier for users to find your content with Google Base
Google Base is a place where you can easily submit all types of content, which we'll make searchable on Google properties. You can describe any item you post with attributes, which will help people find if when they do related searches.

Harness the power of Google search to create a free Custom Search Engine
Create a highly specialized search engine that reflects your knowledge and interests. Place it on your website, and using our AdSense for Search program, make money from the resulting traffic.

Add interactivity and community to your site

Enrich your site with Google Video
Explore

Google Video and you'll find a wide selection of content that can be displayed on your site, for free. It's fast and easy to upload a video or embed videos on your site to instantly share them with your users.Engage your readers with Blogger
Use a blog to easily update your readers with your news, photos and videos and encourage feedback and interaction through user comments. Choose from a range of designer templates to get started in minutes.

Integrate Google's interactive maps into your site's data using Google Maps API
Integrate your site's data into Google's interactive maps and embed them in your web pages with JavaScript. You can plot points and lines and display information windows with the Google Maps look and feel. The Google Maps API is a free (beta) service, available for use on any website that is free to consumers.

Enable your users to work together more effectively with Google Apps
Google Apps provides your users with innovative applications to help them become more productive through better communication and collaboration. Give them the tools they need with your own special branding, color scheme and content. Take advantage of Gmail, Google Talk, Google Calendar, Docs & Spreadsheets and Page Creator and have it all hosted by Google without any hardware and software to install or maintain.

Share documents and spreadsheets online with Google Docs & Spreadsheets
You and your colleagues can collaborate in real time, even from different locations, and everyone will always see the most current version. AdSense publishers can use Google Docs & Spreadsheets to create and share site content, edit webpage mockups in HTML or text, or manage marketing plans, contracts, proposals, and budgets.

Collaborate with your users with Google Groups
Create a customizable group to co-author pages with your users, upload and share files (including photos), form email lists and start discussions.

Generate more revenue with AdSense features

Earn more by spreading the word about AdSense and Firefox through referrals
By adding a referral button to your site, you can help connect users to useful products like AdSense and Firefox - while generating additional earnings in the process. If you're not already an AdSense publisher, you'll need to sign up in order to use referrals.

Combine Google search and AdSense with AdSense for search
Adding a Google search box to your site means monetizing more web pages while offering your users an even better site experience. Visitors hang around longer, since they can search from right on your site. And since AdSense serves targeted ads on search results pages, you can make more money from your Google search box as well. If you're not already an AdSense publisher, you'll need to sign up in order to use AdSense for search.