December 6, 2006
Google’s Affiliate Oopsie
There’s been a lot of of chatter in the affiliate community again about more of the negative things Google does to affiliates, whether they mean to or not, why is it always the affiliates who are effected by Google?
Okay, so I first blogged about this on the Affiliate Marketers blog under the title: Google Goes To Hell In A Shopping Basket
But the best blogs I’ve read so far have been over at 5 Star:
http://affiliate-blogs.5staraffiliateprograms.com/2006/12/04/google-checkout-affiliate-tracking/
http://affiliate-blogs.5staraffiliateprograms.com/2006/12/06/google-checkout-affiliate-sales/
I won’t recap what’s been said because others have said it better, but I will say the Affiliate Guild is none to happy about what’s happening to the affilaites again.
I’ve spoken with a couple of folks on the merchant’s and network’s side of this and they assure me that they are all doing everything they can to make things right for their affiliates. Clearly it’s not their fault, but with some affiliates jumping ship as a result of them using the Google shoppingcart … it’s having an impact on thier businesses as well.
One network is suggesting to their merchants that they calculate the 5% loss into their active affiliates payout as a gesture of good will. I think that’s an excellent idea (thanks to Ros of LinkConnector for that one)!!!
Merchants, you need to do something quick! Your affiliates are freaking, I guarantee it. If you have any ideas you’d like to share, sign-on and comment.
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